Hyper Group's building blocks of personalisation... In our blog, “Build it, and they will come:…
Hyper GroupJuly 31, 2020
We use data science and technology to help businesses decode their customer DNA and deliver hyper personalisation strategies.
Our intelligent solutions enable businesses to deliver relevant experiences to consumers and intelligently personalise every touch-point across the customer journey.
What We Do
Personalisation & Data Strategy
Through our strategic development framework, we help businesses to prioritise the customer data initiatives that deliver the biggest gains and quick wins.
Data Science & Machine Learning
We are experts in applying advanced analytics and machine learning & AI to the complexities of customer data whilst being fully focused on the commercial impact.
Technology & Solutions
We develop real-time personalisation solutions using proprietary affinity based techniques, either utilising your existing technology stack, or delivered through our own SaaS based platform.
With Strong Partnership Principles
Embedded Expertise
We immerse our people in your business so we can truly appreciate the challenges you face, how you like to work, and can respond rapidly when you need them.
Bespoke Solutions
We mould our analytics and solutions around your business, processes, teams and infrastructure – not the other way round. We have extensive expertise across many big data technologies, coding languages and applications.
Truly Multi-Disciplinary
We marry business understanding gained in multiple industries with analytical expertise from the worlds of big data, machine learning & AI, visualisation and technology.
Right People For The Job
We draw on a pool of expert data scientists, technologists and insight professionals with the required skills and experience for each individual project. We never try to fit an individual to a project that requires a different skill-set.
Our areas of expertise
HYPER STRATEGY
We help businesses to develop customer data and personalisation strategies utilising the vast amount of data that businesses are collecting. Our framework helps to identify the why, how and what behind any successful strategy.
HYPER TARGET
Understanding in-moment consumer need-states enables truly personalised experiences. Our intelligent Next Best Action solutions deliver recommendations in real-time to drive customer engagement.
HYPER JOURNEY
The consumer route to purchase is a complex one across omni-channel environments. We help businesses understand customer journey’s, connect their customer’s footprint and deliver personalised experience solutions.
HYPER RANGE
We use affinity analytics and machine learning to determine the relationships between, customers, products, categories or web-pages visited. These techniques enable you to personalise assortment or recommendations across any channel.
HYPER PRICE
We help businesses to optimise pricing decisions within every customer need state to drive footfall, sales and profit. Our dynamic, demand based solutions deliver customer centric pricing that benefits businesses and their customers.
Why personalise?
Consumers will gravitate towards brands that reflect their behaviour back to them in an engaging and relevant way. Those businesses that focus technology and data innovation on Personalisation will have a better chance to succeed in this data rich, multi-channel world.
Empathy is the key to personalisation success, businesses need to walk in their customer’s shoes and connecting data through the customer journey whilst applying intelligent analytics enables this to happen.
Get In TouchFigures below taken from research undertaken by Hyper. Based on top 20% performing UK Retailers innovating in personalisation, scored by a panel of 5,000 consumers.
60
Increase In Advocacy
17
Increase In Loyalty
2
Revenue Growth
100
Better Experience
https://www.youtube.com/watch?v=X6dJEAs0-Gk
OUR EXPERIENCE AND LEADERSHIP TEAM
Damon has many years experience leading data science teams within customer and marketing functions as well as owning and running businesses. His role is to lead all things analytical through intelligent use of your data.
Adam has an extensive background in developing technology solutions for businesses with cutting edge tools and analytics. He manages all aspects of the technology deployment, solution development and implementation for our clients.
Peter has extensive experience delivering commercial value through data driven solutions both client and agency side. His role is to identify and execute on growth opportunities for Hyper and their clients.
Tom has spent most of his career merging data insight & strategy across senior roles in retail, including Walmart & Shop Direct. He oversees the strategic direction & commercial impact of our solutions within your organisation.
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WANT TO GET IN TOUCH?
Our Address
City Exchange (3rd Floor)
11 Albion Street, Leeds
LS1 5ES, UK
Call Us
+44 (0)330 133 1942