HYPER PERSONALISE YOUR CUSTOMER DATA STRATEGY

WE HELP YOU TO DECODE YOUR CUSTOMERS' DNA THROUGH DATA SCIENCE AND TECHNOLOGY

 

Hyper is a new type of agency, focused on the data science behind personalisation

We use data science and technology to help businesses decode their customer DNA and deliver hyper personalisation strategies.

 

Our intelligent solutions enable businesses to deliver relevant experiences to consumers and intelligently personalise every touch-point across the customer journey.

 

What We Do
Personalisation & Data Strategy

Through our strategic development framework, we help businesses to prioritise the customer data initiatives that deliver the biggest gains and quick wins.

Data Science & Machine Learning

We are experts in applying advanced analytics and machine learning & AI to the complexities of customer data whilst being fully focused on the commercial impact.

Technology & Solutions

We develop real-time personalisation  solutions using proprietary affinity based techniques, either utilising your existing technology stack, or delivered through our own SaaS based platform.

With Strong Partnership Principles

Embedded Expertise

We immerse our people in your business so we can truly appreciate the challenges you face, how you like to work, and can respond rapidly when you need them.

Bespoke Solutions

We mould our analytics and solutions around your business, processes, teams and infrastructure – not the other way round. We have extensive expertise across many big data technologies, coding languages and applications.

Truly Multi-Disciplinary

We marry business understanding gained in multiple industries with analytical expertise from the worlds of big data, machine learning & AI, visualisation and technology.

Right People For The Job

We draw on a pool of expert data scientists, technologists and insight professionals with the required skills and experience for each individual project. We never try to fit an individual to a project that requires a different skill-set.

Our areas of expertise

HYPER STRATEGY

We help businesses to develop customer data and personalisation strategies utilising the vast amount of data that businesses are collecting. Our framework helps to identify the why, how and what behind any successful strategy.

HYPER TARGET

Understanding in-moment consumer need-states enables truly personalised experiences.  Our intelligent Next Best Action solutions deliver recommendations in real-time to drive customer engagement.

HYPER JOURNEY

The consumer route to purchase is a complex one across omni-channel environments.  We help businesses understand customer journey’s, connect their customer’s footprint and deliver personalised experience solutions.

HYPER RANGE

We use affinity analytics and machine learning to determine the relationships between, customers, products, categories or web-pages visited.  These techniques enable you to personalise assortment or recommendations across any channel.

HYPER PRICE

We help businesses to optimise pricing decisions within every customer need state to drive footfall, sales and profit.  Our dynamic, demand based solutions deliver customer centric pricing that benefits businesses and their customers.

HYPER DNA

 

At Hyper we focus on the data science behind hyper personalisation, everything we do is under-pinned by analytics, machine learning and AI combined with world leading technology. Our proprietary techniques, incorporating affinity analytics, attribution and collaborative filtering, allow us to connect customer data across the journey and deliver real-time applications for our clients.  This is our Hyper DNA

 

Why Personalise?

Why personalise?

Consumers will gravitate towards brands that reflect their behaviour back to them in an engaging and relevant way. Those businesses that focus technology and data innovation on Personalisation will have a better chance to succeed in this data rich, multi-channel world.

Empathy is the key to personalisation success, businesses need to walk in their customer’s shoes and connecting data through the customer journey whilst applying intelligent analytics enables this to happen.

Get In Touch

Figures below taken from research undertaken by Hyper. Based on top 20% performing UK Retailers innovating in personalisation, scored by a panel of 5,000 consumers.

60
Increase In Advocacy
17
Increase In Loyalty
100
Revenue Growth
https://www.youtube.com/watch?v=X6dJEAs0-Gk

OUR EXPERIENCE

We were all impressed with your insights into our business and we also feel that you are a good cultural fit. I have to tell you it was a unanimous decision, we were all impressed with how engaged you’ve been through the whole process to date.

Director, Major Travel Company

Latest News & Thinking

WANT TO GET IN TOUCH?

Our Address

Round Foundry Media Centre
Foundry Street
Leeds
LS11 5QP
United Kingdom

Call Us

+44 (0)7900 363 790

Visit Us On Twitter

twitter.com/hyperstrategy

Hyper Group

Round Foundry
Foundry Street
Leeds
LS17 7RU, UK

T: +44(0)7900 363 790
E: contact@hyper-group.co.uk