Customer-led decision intelligence
driven by affinity analytics & AI.

We combine strategic consulting with hands on data science and BI to help you make smarter, customer centric business decisions.

Introducing The Affinity Of Things

Affinity analytics is a data science technique that uncovers the deep relationships between customers and the products they buy and browse, between customers and other customers, and between products and other products. We like to call this The Affinity of Things.

When combined with other data science techniques, such as attribution and customer need states, affinity analytics can be applied to many key decisions across your business.

For example, understanding the affinity between products and between products and customers will not only help you make decisions based on relevance to your customers, but also understand the commercial impact your decisions will have across your full product hierarchy.

Affinity analytics also supports decisions around product assortment, pricing, and enables better supply chain forecasting to maximise product availability.

So why isn’t everyone using Affinity Analytics?

Two key reasons have prevented businesses from widely adopting it:

A huge amount of data processing power is required to analyse each of the customer and product pairs. Cloud computing and high-performance decision intelligence tools, such as HyperFinity, change this, making affinity analytics accessible to any business.

Possessing a combination of data science expertise, the experience of applying affinity analytics to specific business problems and the ability to communicate the solution to non-technical people is rare. We pride ourselves on delivering against each of these, which sets us apart from other technology and consulting companies.

Applications across multiple domains.

Customer & Product





Supply Chain

Working with Hyper

Big Data &
Analytics Strategy

Fundamental to achieving strong business growth is selecting a winning strategy. Hyper excel at helping devise and implement a customer first strategy, enabled by data and analytics.

Capability assessment to understand existing data, technology, skills and culture.

Actionable strategy and roadmap creation to help you reach your goals.

Implement decision intelligence frameworks to help embed analytics throughout your organisation.

Applied Data Science
& Building Capability

Hyper are specialists in using data science to solve crucial business problems. With extensive experience across multiple sectors, we work with you to truly understand your business and deliver tangible improvements to your performance.

We use a range of cutting-edge data science and machine learning techniques to uncover hidden insight in your data, to facilitate more intelligent, customer led decision making.

Embed analytics at the point marketing, merchandising and supply decisions are made.

Bring data and insight to life through rich, visual business intelligence dashboards and reports.

Analytics Platform

For too long data science has been the domain of only highly technical specialists, meaning value is trapped within businesses. HyperFinity changes this, making cutting edge analytics and decision intelligence accessible to any business user.

Affinity analytics, attribution and customer need states to uncover insight and power decision making.

Highly accessible user interface to put customer insight and decision making in the hands of business domain experts.

Huge processing power, leveraging modern cloud computing.

Client success stories

Get in touch
to discuss how
we can help.

Book a demo
of HyperFinity
in full flow.

Never miss a thing, sign up to our newsletter.