Hello and welcome to the August edition of Hyper Bytes. As the UK economy picks itself up off the canvas following its dip into recession, a positive attitude and strong will to push forward are needed.

Hyper are doing their bit. In this edition we aim for maximum positivity! From a glowing endorsement from one of our clients to our nominations for 2 prestigious business awards and our move into Barclays Eagle Labs, we highlight some recent successes.

We also give practical help to consumer-focused companies looking to bounce back from the impact of Covid-19. A cracking 3 part blog by one of our founders, Adam Barrowcliff, outlines how personalisation can be used to generate insight that improves multiple business areas.

Finally, we are proud to introduce our new SaaS product, Hyper Labs, putting customer data at the heart of decision making.

 

Transformative Insights Through Personalisation

Over 3 parts we cover a subject we believe passionately in. One that defines our reason for being as Hyper Group.

By implementing 3 building blocks of personalisation, affinity analytics, attributes and customer need states, brands can generate rich insights to power multiple key decisions across their business. We pepper this series with examples of world leading brands who adopt this approach, introduce the nucleus of personalisation analytics, and suggest practical applications for your company.

 

Introducing Hyper Labs

Since our inception in 2019 we’ve been hard at work developing Hyper Labs, our SaaS product for rapidly generating insight to improve assortment, pricing, personalised marketing, and supply chain decisions.

Hyper Labs puts a proprietary combination of data science and machine learning in the hands of non-technical users, so they can make improved, customer led decisions, in vital areas of their business. Check out our video introducing the product and please let us know your feedback!

 

Supporting Studio Retail’s Data Led Transformation

We’re proud to be working with Studio Retail, helping them use data science to put customers at the heart of their business.

Take a look at our case study to learn how we’re partnering with Studio. Among some fantastic feedback they said, “we find Hyper to be highly skilled and very pragmatic in their approach to using data science to solve genuine commercial challenges and improve customer experience.” A glowing reference if ever we saw one!

 

Shortlisted For Major Awards

Further endorsement of our work so far at Hyper is our nomination for the Best New Business and Data Excellence awards at the prestigious 2020 Lloyds Bank National Business Awards.

We’re keeping our fingers crossed for the win and wish all the other nominees the best of luck too!

 

Barclays Eagle Labs and Office Move

After a great 12-month stint in Deloitte’s retail tech hub, The Walk, we’ve joined Barclays Eagle Labs in Leeds. We were attracted by the support on offer from Barclays and the innovative businesses already resident in the lab.

Slightly less appealing was hauling our office equipment through Leeds city centre to our new premises. The life of a tech start-up!

 

As always, we welcome your feedback and suggestions for future editions of Hyper Bytes. If you’d like to discuss how Hyper can help address your business challenges, please get in touch via info@hyper-group.co.uk. We’d love to hear from you!

Team Hyper

 

 

 

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