Super-power your decision making with
HyperFinity is a powerful decision intelligence platform that easily connects your customer and product data, applies cutting edge machine learning and AI, and embeds interactive analytics and insight into all your strategic decision making.
A unified intelligence platform
that is easy to use.
Easily connect customer,
click & product data with powerful API’s
Apply machine learning
and AI at the click of a button
Make instant decisions and create powerful outputs through embedded analytics
Connect to downstream
systems to power personalisation and dynamic decision making
Accelerate decision making and business growth at hyper speed
Cutting edge data science and embedded analytics in one platform
At its core, HyperFinity performs powerful affinity analytics at lightning speed to automatically uncover deep relationships between your products and customers. Within the platform, the user can easily apply machine learning and AI at the click of a button to create detailed product attributes, cluster products based on their affinity and create interactive customer decision trees to identify key customer need states and missions.
The HyperFinity platform allows the user to apply cutting edge data science, visualise data and create insight using the embedded analytics engine and make instant decisions and create powerful outputs to automatically push to downstream systems such as CRM, CMS or ERP systems.
HyperFinity enables data-led
decisions across multiple areas.
Customer & Product
Create customer-led decisions based on deep product relationships, attributes and customer data.
Power assortment optimisation and curate personalised ranges across all channels.
Automate decisions and simulate the commercial impact of pricing and promotional strategies.
Create powerful outputs to drive personalisation and relevancy across all your communication channels
Enable dynamic content and optimise online customer journeys to maximise conversion and loyalty
Make smarter decisions to optimise the supply-chain across all your product hierarchy
Create powerful outputs at the touch of a button
Detailed Product Attributes instantly written to product hierarchies and taxonomies.
Machine Learning and AI driven attribution using rules, predictive modelling, classification, NLP and computer vision.
Online search, product description and product review driven attributes.
Interactive customer decision trees and need states at the click of a button.
Customer Decision Trees created at lightning speed with the ability to re-create and re-parameterised easily and quickly.
Highly interactive UX enables the user to tweak and prune decision trees with changes instantly written down to the database for other teams to use.
Uncover customer need-states and decision making processes that you never knew existed and match your products and services to meet those need states.
Curate personalised ranges for dynamic content and recommender systems.
Optimise assortment decisions and curate ranges globally, locally, or even to the individual.
Create next best product lists to drive personalised content either digitally or physically.
Affinity based product recommendations to drive up-sell and cross-sell in real-time.
Simulate demand transference based on trimming or growing ranges within need states.
Intelligent, affinity-based algorithms to feed into dynamic pricing engines.
Understand the affinity between products to accurately forecast demand changes across whole ranges not just individual products.
Create automatic rules and algorithms to feed into pricing orchestration systems.
Create product price-elasticity and across range cross-elasticity to simulate demand transference and sales cannibalisation.
Personalised recommendations to to power next best action across the customer journey.
Create individual customer recommendations and dynamic algorithms to feed in to any orchestration systems.
Next best product, message, channel, time for every individual to increase relevancy, engagement and conversion.
Utilise complex machine learning and deep learning techniques to power decisions without knowing a line of code.
HyperFinity sits at the heartbeat of your tech stack
Join the growing list of companies working with Hyper
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